About Guard Factory

The Guard Factory uniquely coaches and develops successful basketball players in DFW. We support males and females, ages 10-18, at all skill levels.  

We teach players how to think and act like a guard, regardless of position played. This means being a leader on and off the court; a skilled passer, defender and scorer; versatile and able to adjust to matchups real-time; and having high basketball IQ. 

For nearly 20 years, Guard Factory’s experts have helped 1,000s of players achieve their best results, whether on school or club teams, in college or in the NBA. Through this experience, we know the importance of preparation, recovery and mental health, all key parts of our support for aspiring players.

Meet Coach Fred, our Founder:

Fred Campbell, Guard Factory’s Founder and President, has spent the past 20 years helping basketball players hone their skills and confidence, on and off the court. He’s coached and advised 1,000s of male and female high school and middle school players, as well as top college players and NBA superstars.

A native of Dallas, Fred is a former college guard himself and a member of a prominent basketball family with college and NBA success. When not training fellow players, Fred is a Dad to a basketball player, too.